concept  |  design  |  identity  |  typography  |  illustration

logo and brochure design for a new medical alert system. alertvue is a t.v. system for the monitoring of alerts – code blue, infant abduction, patient wandering, fall monitoring and bed alerts – among others. the logo uses a play on the hospital staple, a heart rate monitor. bold text and bright "warning" colors convey the emergency feel. the brochure helps promote and educate potential clients on the advantages of switching to the alertvue system.