concept  |  design  |  typography  |  illustration  |  layout

the target market for flowers at the beauvallon are young adults who live in the capitol hill area of denver. the logo for flowers at the beauvallon is an organic looking collection of bright yet muted, spring-time flowers set inside rounded boxes. the text is a modern serif that is reminiscent of older styles while keeping the logo contemporary. the stationary suite uses a bright white linen paper to make the type and logo stand out while giving the feel of a soft flower in your hand. the outdoor signs on the building are simple text, the same serif font used on everything else, and the boxes with flowers are reversed out (brown to white) to give more visibility to passersby. the gift card is printed on clear plastic with a lily pad card holder.