logo  |  typography  |  concept  |  design  |  illustration

logo and grand opening mailer for new coffee shop and laundromat idea – the spot. the design is bright and fun to capture the attention of the target market: young adults, mostly college students and young professionals in the downtown denver area. orange is associated with joy, enthusiasm and happiness and was used to catch the eye of the potential customer. using a single color also cuts back on printing costs which was very important to this new enterprise. humor is used on the front of the mailer to attract the younger side of the target market.