western reserve brochure redesign
my good friend esther asked me to redo a brochure for a client of hers this weekend. i must say it was nice to get to do some deadlined, client driven work for the first time in a while. i really like doing fun projects for myself, but this is really the reason i'm here!
esther had already redesigned the company's logo and i was to use that and content found on their previous brochure and website to fill up the new brochure.
they had a lot of text to include and i wanted to make it a very clean yet eye-catching brochure. i focused on making tag lines (ie. beef from the best source) stand out with additional information to be found by someone willing to spend the time to read it. photos play a big part in the design, showcasing the combination of midwest farm-town life and high end beef products.